Avenel of Melbourne, known as Avenel Hats commenced operations in 1966, the company’s founding partners Norm Dobinson and Horrie Smith previously worked with a leading headwear manufacturer in Flinders Lane, Melbourne, George Stooke and Son. The Partnership was a unique association which saw the company grow strongly and survive the ups and downs of the Australian economy. The second generation of the two families Stephen Dobinson and James Smith managed the operations once Norm Dobinson retired some years ago; both Stephen and Jim have been involved in the headwear business for more than 30 years.

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